Philadelphia Shot List

The Big Dill World's Largest Pickle Party

MEDIA SHOT LIST

Philadelphia, PA · Saturday, November 14, 2026 · Stateside Live!

Event 12 PM – 9 PMNational Pickle Day

Tap a section to open it. Tap a shot when you have it.

The keyAfter the party, the memories live in the people who were there, but the story is told by how it is captured.

The brief

The best National Pickle Day celebration in history.

It's about capturing what happens at the Best. Day. Ever.

Shoot it like a holiday. Anyone who sees this footage should feel they missed the biggest pickle celebration there has ever been: the scale, the joy, the toasts, the costumes, the roar when the record breaks.

The essence of The Big Dill: the creativity, the outfits, the smiles, the passion and love of pickles, the community, the pageantry, the energy and the fun. Every shot should make someone watching wish they were there.

This is not documentation, it's production. Your work sells tickets, lands sponsors and convinces investors. This is not about volume. It's about getting 75 to 100 ad-ready shots.

Team, check-in & color key

Color Key

Pickle suits & world record Contests Sponsors Roaming & guests Venue zones

Team

Kamelot Productions · video

Aiden Scott · photo

Carly Lobus · B-roll model for photos and video

Check-In

Call time: 10:00 AM · Check-in: NBC Pub · Credentials: [NAME]

The NBC Pub inside Stateside Live!, where the media team checks in at 10:00 AM

Rules for everyone

It's National Pickle Day. Get it said and seen all day: guests saying it to camera, the logo and screens in frame

Pickles partying everywhere. The biggest key of the day: guests in pickle suits having the time of their lives in every zone, all day

Everything should look busy. Every shot full of guests: no empty booths, stages, bars or rooms

Everyone is smiling or posing. In every picture and every video. If they aren't, ask for the pose or move to the next group

We need the best outfits. Find the best-dressed guests in every zone and shoot them, all day, everywhere. The outfits are the show

Every key moment in vertical (9:16) and horizontal (16:9)

Only polished, well-branded, colorful booths

No trash, cords, clutter or dead space. Signage in frame whenever possible

People first: big smiles, groups of friends, families, couples, standout outfits

Sunset around 4:45 PM. The world record is your golden hour. Prep for low light by 4:30, the Pickle RAVE is in the dark

The goal is 75 to 100 ad-ready shots, not volume. Deliver the final selects plus RAW

Shoot in sequences, not single frames: wide → mid → close-up → the reaction

No drones. Nothing can fly during the Temple game next door. Get your wides from up high in the building

Where to be: hour by hour

10:00 Media check-in, NBC Pub

12:00 Doors, VIP and Early Entry · VIP Brunch in 1100 Social with DJ Smooth · Influencers and Friends & Fam in AVA · South Philly String Band outside · Pickle UP!, Indoor Stage · DJ Andrew Hugh, Coors Light Stage

12:30 Pickle Priest Show 1, PBR Stage · 1:30 Premium doors

2:00 Shot of Southern Set 1, Coors Light Stage · AVA opens to all · 2:30 Pickle Priest Show 2 · Suit Speed Line opens at the entrance

2:45 Brine Chug Challenge, Indoor Stage

3:00 Standard doors · Shot of Southern Set 2 · last half hour of suit pickup at The Pub! · 3 to 5 PM peak crowd: hero wides

3:45 Parade of the Pickles: everyone on the Record Zone. Line up 3:45, zone opens 4:00, count live on Instagram, golden hour

5:00 Pickle RAVE with DJ Jay Roy, Coors Light Stage

6:00 Shot of Southern Set 3 · Pickle Priest Show 3 · Pickle UP! returns, Indoor Stage

7:00 World Pickle Eating Championship, Indoor Stage · 7:15 Shot of Southern Set 4 · 8:00 DJ Andrew Hugh closes out the night, Coors Light Stage, until 9:00

Full Run of Show

Doors

12:00 PM VIP and Early Entry

1:30 PM Premium

3:00 PM Standard

Coors Light Stage (Main Stage)

12:00 – 2:00 DJ Andrew Hugh

2:00 – 2:45 Shot of Southern, Set 1

2:45 – 3:00 DJ Andrew Hugh

3:00 – 3:45 Shot of Southern, Set 2

3:45 – 4:45 Parade of the Pickles World Record Attempt (Emcee Pickles, Instagram Live, DJ Andrew Hugh)

4:45 – 5:00 DJ Andrew Hugh. Record Zone clears, RAVE setup

5:00 – 6:00 Pickle RAVE with DJ Jay Roy, Ultra L.E.D. Man, Dilly and the Pickle RAVE Team

6:00 – 6:45 Shot of Southern, Set 3

6:45 – 7:15 DJ Andrew Hugh

7:15 – 8:00 Shot of Southern, Set 4

8:00 – 9:00 DJ Andrew Hugh closes out the night

Indoor Stage (Pickle UP! / NBC)

12:00 – 2:45 Pickle UP! with Emcee Pickles & Ange, DJ SJK

2:45 – 3:15 Brine Chug Challenge (Emcee Pickles & DJ SJK)

3:15 – 6:00 DJ SJK. Pickle UP! is paused for the Parade and the RAVE

6:00 – 7:00 Pickle UP! with Emcee Pickles & Ange, DJ SJK

7:00 – 7:30 World Pickle Eating Championship with Molly Schuyler & Sean Yeager (Emcee Pickles & DJ SJK)

7:30 – 8:00 DJ SJK

PBR Stage (the backyard stage)

12:30 – 1:30 The Pickle Priest, Show 1

2:30 – 3:30 The Pickle Priest, Show 2

6:00 – 7:00 The Pickle Priest, Show 3

Outside

12:00 – 2:00 South Philly String Band (Mummers)

1100 Social and AVA

12:00 – 2:00 VIP Brunch with DJ Smooth, 1100 Social

12:00 – 2:00 Influencers and Friends & Fam in AVA, then open to all

Pickle suits

12:00 – 3:30 Suit pickup at The Pub!

2:30 Suit Speed Line opens at the entrance

3:45 Line up

4:00 Record Zone opens, suits only

#1 priority · every zone, all dayPickles Partying Everywhere12:00 PM – 9:00 PM

Examples from past years

Example: five friends in pickle suits and sunglasses pointing at the camera

Example: a pack of friends in pickle costumes and pickle ears cheersing at the camera

The story of the day: people partying as pickles, everywhere you look. Not just the record. If there is a pickle in the room, the pickle is the shot

Pickles at the bars: cheersing, picklebacks going back, shots down the ice luge Pickles dancing: at the Coors Light Stage with Shot of Southern, with the South Philly String Band, all through the Pickle RAVE Pickles eating: pickles on a stick, pickle pizza, pickle milkshakes at the diner bar, sampling down Pickle Row Pickles playing: on the Mechanical Pickle, on stage at Pickle UP!, getting blessed by the Pickle Priest Packs of pickles walking toward camera, arms around each other, owning it Couples, families and kids as pickles: hugs, kisses, piggyback rides, group photos Pickles with Dilly and Ultra L.E.D. Man Wides from up high: pickles as far as you can see After dark: pickles under the stage lights, cryo and confetti

The feeling of the whole day · every zoneNational Pickle Day: The Celebration12:00 PM – 9:00 PM

The story: this is the holiday, and this is where the world celebrates it. Every frame should feel like the best National Pickle Day celebration in history

"Happy National Pickle Day!" to camera: singles, packs of friends, families, kids, pickles in suits, the Pickle Priest, the bands, the DJs, bartenders and vendors. Get dozens, we cut them into one montage Toasts: pickles raised, picklebacks raised, pickle beers raised, whole groups cheersing to National Pickle Day National Pickle Day on the screens, signs and logo, always with guests in the frame Scale: the packed wides at peak, 3 to 5 PM. It has to look like the biggest pickle celebration there has ever been The big moments: the record breaking, confetti, cryo, the Pickle RAVE going off, hands in the air Joy up close: hugs, belly laughs, happy tears, people singing along, strangers becoming friends How far they came: guests telling the camera where they traveled from to be here today The stage calling out National Pickle Day and the crowd roaring back End of the night: guests heading out happy, tired and still in costume. "Best National Pickle Day ever" to camera

Main entranceEntrances12:00 PM – 3:30 PM

Examples from past years

Example: a couple in cowboy hats taking a selfie under the inflatable Big Dill pickle arch

Guests pouring in at each door time: 12:00 VIP and Early Entry · 1:30 Premium · 3:00 Standard Guests dancing and hamming it up on the way in Wristbands going on, swag bags handed over First reactions walking into Stateside Live! 2:30 Suit Speed Line: Standard guests scanned and handed their pickle suit at the entrance, suits going on right thereWorld Record

1100 SocialVIP Brunch12:00 PM – 2:00 PM

The room full, guests toasting DJ Smooth in action Swag bags being opened Bagel bar: dill pickle bagels, dill pickle cream cheese going on Cheesesteak burritos Bernie's pretzel trays Cotton candy bar Fried pickles and charcuterie Open bar and the specialty pickle drinks: pour, garnish, toastSponsors

AVAInfluencers + Friends & Fam12:00 PM – 2:00 PM, then open to all

Get every influencer on camera: [NAMES] Influencers creating: phones up, filming, posing Media and influencers in their pickle suitsWorld Record 2:00 AVA opens to every guest: the room filling up

Main StageCoors Light Stage12:00 PM – 9:00 PM

The Coors Light Stage, the outdoor main stage at Stateside Live!, with a packed crowd

Examples from past years

Example: the Pickle RAVE crowd lit green, glow sticks up, a guest in a cowboy hat taking a selfie from the front rail

2:00 · 3:00 · 6:00 · 7:15 Shot of Southern sets: band rocking a packed crowd DJ Andrew Hugh between sets and closing the night until 9:00, crowd dancing 3:45 – 4:45 Parade of the Pickles world record attempt (see the World Record box)World Record 5:00 – 6:00 Pickle RAVE: DJ Jay Roy, Ultra L.E.D. Man, Dilly and the Pickle RAVE Team, disco pickle, cryo, confetti, dense crowd, euphoric faces RAVE: DJ Jay Roy looking right into the lens (several times), confetti blasts, our team dancing on stage, wide crowd waves plus tight faces lit by the stage lights RAVE crowd in pickle suits: the record breakers still dancingWorld Record

The shot of the day · Record Zone, in front of the Coors Light StageWorld Record: Parade of the Pickles2:30 PM – 4:45 PM

The story: the most people dressed as pickles in one place. The number to beat is 888. This is the footage press, sponsors and every recap will use

Until 3:30 Suit pickup at The Pub!: suits handed over, guests pulling them on, friends helping, the first look in the suit Imposta Costumes suits: the "1 of 1,200" patch close-upImposta 3:45 Line up: pickles streaming toward the Record Zone from every direction 4:00 Record Zone opens, suits only: pickles filing in, the zone filling up The count, live on Instagram with Emcee Pickles: the counting, the number climbing, faces waiting Hero wide from above: every pickle in one frame. Get it from the highest spot available. No drones: nothing can fly during the Temple game The moment the record breaks: the announcement, the roar, hugs, jumping, hands in the air. Shoot through it, wide and tight Sea of green at ground level: rows of pickles, faces, groups of friends, families, kids in suits Morgan (@picklegirlruns) and the Grief Is a Big Dill runners for Comfort Zone Camp Sunset is about 4:45 PM. This is your golden hour: backlit pickles, warm light on faces

NBCIndoor Stage: Pickle UP!12:00 PM – 8:00 PM

Examples from past years

Example: pickle bobbing on the Pickle UP! stage, a blindfolded guest coming up with the pickle as the hosts call it

Example: a guest laughing on the Pickle UP! stage, lifting her blindfold

Example: a guest in a pickle hat mid-chug at the Brine Chug Challenge with the host on the mic

Example: the host in a Pickle Juice jersey hyping the crowd

Example: contestants mid-bite at the pickle eating contest

12:00 – 2:45 · 6:00 – 7:00 Pickle UP! Interactive Game Show: hosts Emcee Pickles & Ange, DJ SJK, crowd reveals, winners

Capture the fun: guests on stage laughing, the crowd cheering them on, hosts hyping the room

Pickle bobbing: faces going in, coming up with the pickle, the crowd reaction The games: guests on stage playing, slow-motion attempts, friends cheering, the win The giant spinning wheel: the spin, the wheel slowing down, faces waiting, where it lands Winning prizes: the winner announced, the prize handed over, held up to the crowd 2:45 Brine Chug Challenge (Emcee Pickles & DJ SJK, with Pickle Juice): contestants introduced, mid-chug, the winnerContestPickle Juice 7:00 World Pickle Eating Championship (Emcee Pickles & DJ SJK): Molly Schuyler vs. Sean Yeager, the intros, the intensity, the winnerContest DJ SJK with the crowd dancing Interactive photo booth: groups piling in, posing, the booth in action, guests reacting to their photos Balloon work by Moments By Max: mainly here in NBC. Each install wide and in detail, then guests posing in front of it

PBR · the backyard stagePBR Stage: The Pickle Priest12:30 PM – 7:00 PM

The Pickle Priest stage: the outdoor backyard stage with the LIVE! letters at Stateside Live!

Examples from past years

Example: the Pickle Priest on stage with his arms spread wide and the screen behind him

Example: the Pickle Priest at his bar holding up a pickle for a line of guests in pickle ears

12:30 · 2:30 · 6:00 Pickle Priest shows: the blessings, jokes, crowd laughing Guests getting blessed: the lineup of faces, reactions, friends filming Fishtown Pickle Project banner in frameFishtown DJ Big Country, people dancing

OutsideSouth Philly String Band12:00 PM – 2:00 PM

Examples from past years

Example: the string band in full costume marching in behind a leader in a pickle hat

Example: Dilly the Pickle dancing with the string band as confetti falls

The Mummers in full costume: wide of the band, close-ups of the feathers, sequins and instruments Guests strutting and dancing with the band Pickle outfits next to Mummers costumes

OutsidePickle Row + ActivitiesAll day

Examples from past years

Example: three friends in pickle ears smiling with finished pickle butterfly face paint

The story: unlimited sampling with every ticket. Show abundance, variety and joy. Frame it wide row → booth → macro of pickles, tongs and drips → guest reactions

Rows of jars, sampling, abundance Guests eating pickles on a stick: big bites, walking around with them, cheersing Guests sampling pickles at the booths: first-taste faces, reactions, going back for more Food being made, first bites, reactions If Big Brine is up: the 25-foot pickle jar with guests posing for scale Mechanical Pickle: riders mounting, bucking, falls, laughs Face painting by ifacepaint: artist working, mirror reveals, finished looks

Examples from past years

Example: a couple cheek to cheek sharing a skewer of fried pickles

The story: mouth-watering food shots that will sell in future ads

Pickle milkshakes, Nifty Fifty's: the 50s diner bar. Shake being made, whipped cream, handoff, first sip, guests posing with the diner set Fried pickles, Pickle Me Pete: out of the fryer, the dip, the bite, the crunch Pickle pizza, Lorenzo and Sons Pizza (inside): the pie coming out, the slice, the cheese pull, guests sharing Pickle pizza, Underground Pizza: Detroit-style pickle pizza coming out, the corner slice, guests sharing Pickle egg rolls, Madi's On A Roll: fryer action, the bite, the crunch Wide of the busy food vendor lot, guests walking and eating. No lines in frame

Every booth: sign in frame · product in hands · guests eatingAll Food, Sweets & DrinksAll day

Examples from past years

Example: guests in pickle ears posing with bacon on a stick

Example: a close-up of pickle sandwiches, held up with the crowd behind

The story: mouth-watering food shots that will sell in future ads

Food: Hunt's (cheesesteak-stuffed pickles) · Humpty's Dumplings (cheesesteak dumplings) · Dymski Pierogies (pierogies on the flat top) · Thirst Trap (pickle lemonade) · Wild Bill's Soda (pickle soda) · Geno's Steaks (cheesesteaks) · Chickie's & Pete's (fries) · Bacon on a Stick and That's It · JD's House of Bacon · Crossroads Bistro · Lil Stack Shack · Under His Wing Catering · Pip & Lily's Loaded Tots · Urban Skewers · The Gourmet PB&J · Pop!Fusion Grillo's Pickle Popcorn · Cheese Ballz · Ruby's Hot Sauce Sweet treats: Bang Cookies · Wow Fudge (pickle fudge) · Karmacarons · Taff Treats · Chic Aura · Fiesta Churros · Dimms Original Spice · Candy Gyrl Games: Mobile Skeeball · Pickie

Pickle Row · jars, sampling, guests tastingPickle MakersAll day

Fishtown Pickle Project · Penny Pickles · Delco Dills · Philadelphia Pickle Company · Jersey Pickles · Pickle Dude · Kevin's Crazy Kitchen Pickles · Doc Pickle · Pickle Culture · Picklelicious · Green Kamikozee's · The Pickled Guy · Atlanta Pickles · Tommy Pickles · The Mad Pickle Company · Bridge City Brinery · Tommy G's Pickles

Logo in frame · product in hands · rep on cameraSponsorsAll day

The Jameson container bar: a green shipping container bar with the Jameson Irish Whiskey sign on top

Jameson container bar: hero wide of the container with the Jameson branding and a full crowd at the bar, then bartenders pouring and guests cheersing in front of itMust capture The Original Pickle Shot activation: hero wide of the tent with the branding and a crowd, then shots down the ice luge, pickle lemonade made → handed to guests → group cheersMust capture Stateside Vodka activation: hero wide of the outside Crush Bar with the branding and a crowd, then the Pickle Crush and Pickle-Rita. Pour → TWANG rim → garnish → cheersMust capture Evil Genius activation: hero wide of the tent with the branding and a crowd, then the pickle beer. Pour → foam → handed over → cheersMust capture Pickle drinks being made and garnished: at every bar. The pour, the rim, the pickle garnish going on, a tight close-up of the finished drink, then the handoff and cheers Jameson: the Original Pickleback. Poured → handed over → guests cheers → shot → Fishtown brine chaser → reactions Pickle Bloody Mary: TWANG Dill Pickle Salt rim, gherkin, celery, lime Surfside: pour → handoff → cheers Pickle Juice at the Brine Chug Challenge TWANG Imposta Costumes: the suits everywhere Fishtown Pickle Project

EverywhereRoamingAll day

Ultra L.E.D. Man walking the grounds with guests, day and night Dilly the Pickle with guests: hugs, photos, kids' reactions

EverywhereGuest Must-HavesAll day

Examples from past years

Example: a guest dancing with a pickle on a stick in a Philly Dilly hat

Example: three friends laughing and posing with pickle props in front of the Best Day Ever wall

Packs of friends Families, kids with pickles Pickle costumes and standout outfits Cheersing with pickles Dancing Big Dill merch being worn Merch busy with guests shopping Hero wides from up high: the packed plaza, 3–5 PM After dark: the building lit up, the crowd still going

Everywhere · top priorityThe OutfitsAll day

Examples from past years

Example: the Pickle Queen crown held up to the camera, sharp in front of a soft pink background

Head to toe: guests walking toward camera, owning the look Detail close-ups: pickle accessories, jewelry, nails, hats, homemade pieces Full pickle costumes and suits Groups, couples and families in matching outfits Kids dressed up Outfit reveals: the spin, the pose, friends hyping them up

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