Welcome to The Big Dill®, we’re a movement built around a deep appreciation for pickles and the vibrant culture they inspire.
Our mission is to unite pickle lovers across the globe and become the ultimate source for everything pickles—from festivals to merch to media.
What We Dill (Do)
The World's Largest Pickle Party® is an immersive, pickle-powered show. Our festival is unlike any other, fusing over-the-top entertainment with brine-fueled foodies and fun; we deliver a non-stop celebration of pickle culture. Every corner of the festival is packed with interactive surprises, unforgettable moments, and Instagram-worthy photo ops, making it a viral sensation that pickle lovers from around the globe can't get enough of.
But The Big Dill doesn’t stop at festivals. We’re a media powerhouse, too, reaching over 30 million pickle-loving people every month across several social media platforms. As creators, we take pride in crafting viral content that engages and entertains our growing community of more than 1.2 million followers.
We also serve up the best in pickle-inspired merchandise and apparel, offering everything from pickle-themed clothing to quirky accessories that let fans wear their pickle passion proudly.
Why We Dill It (Our Purpose)
Just as brands like Red Bull took action sports to the next level, we at The Big Dill® have reimagined what a niche community can be. Our goal is to brine people together by celebrating the quirky, flavorful world of pickles. We bring the fun, whether it's through interactive events or viral media content, and we’re building a global community of pickle lovers who connect through our shared passion.
Dill-icious Partnerships
At The Big Dill®, we pride ourselves on partnering with brands to create unforgettable experiences for our attendees and showcase products to millions of pickle lovers worldwide. Through our robust social media presence and festivals, we’ve helped elevate brands like Frank’s REDHOT, My Mochi, Kaylin & Kaylin, Van Holten’s, The Original Pickle Shot, Geico, Tullamore D.E.W., Milagro Tequila, and Old Bay Vodka to our brine-loving community.
Festival Activation and Experiential Marketing:
From eye-catching festival activations to expert social media campaigns, our partnerships thrive in an environment where brands engage directly with passionate, fun-seeking consumers.
What’s Next in the Jar?
2025/26 are going to be our biggest years yet! We’re expanding to Texas, St. Louis, and New York, bringing even more pickle-fueled fun with interactive shows, bold new flavors, and exclusive merch drops. And as we keep growing, we’re not just creating events—we’re building a global movement that’s going to leave a big, briny mark on the world of entertainment.
Brine-Worthy Media Moments
Since its inception, The Big Dill World's Largest Pickle Party® has captured national attention and become a media sensation, earning features across National media outlets such as CBS, NBC, Yahoo, and local networks in Philadelphia and Baltimore. The event’s playful and immersive nature—along with its quirky competitions like the Pickle Eating Championship and Brine Chug Challenge—has resulted in consistent media buzz.
In 2024, The Big Dill set a world record for being the largest pickle-themed festival globally, as recognized by the World Record Academy. With thousands of pickle lovers attending each event and millions engaging online, the festival continues to expand its reach and impact.
From custom apparel to exclusive pickle merch, we’ve got everything you need to show off your pickle pride. Be part of the movement by joining us at the next event, following our adventures on social media, and grabbing your own pickle gear from our store. Whether you're here for the events, the entertainment, or just the love of pickles, The Big Dill guarantees a pickle-packed good time for all.
Life’s a Big Dill—come take a bite and experience it for yourself!
