Why Experiential Wins in 2026

 

Digital is crowded and exhausting. Live experiences cut through by proving a brand is real, creating participation, and generating shareable moments, and The Big Dill amplifies that impact through owned media and creators.

 

SPONSOR BRAND ACTIVATIONS AT THE BIG DILL

 

The Big Dill World's Largest Pickle Party® is back for its 7th year, offering an unmatched sponsorship opportunity! With high-energy activations, exclusive branding opportunities, and significant media exposure, The Big Dill is the perfect platform to connect with an enthusiastic audience.

BIG DILL TOUR VENUES

The world's largest touring pickle-themed festival occupies major stadiums & top entertainment districts for maximum visibility.

 

BENEFITS OF SPONSORING

 

With massive social media reach and millions of engaged fans nationwide, this offers unique brand exposure opportunities for companies like yours in the following ways:

 

Wondering what that reach really looks like? Check out these real posts with some of our previous sponsors and partners. Each one’s a glimpse into the kind of buzz and engagement your brand can tap into.

 

Proven activations with Jimmy John’s, Cheetos, Red Bull, Vitamin Water, Best Maid, Teremana Tequila, Jack Daniel’s, Molson Coors, Wonderful Company, Sucker Punch.

 

We’ve executed successful brand activations with national partners at premium venues, and our content travels beyond the event weekend.

Click each logo to view some recaps of how our past partnerships have benefited...

WHY THIS WORKS NOW

 

Digital is saturated and filtered. Live experiences cut through by creating real attention and real participation. The Big Dill pairs that IRL impact with owned media and creator amplification so your activation keeps working beyond event weekend.

SPONSOR BRAND ACTIVATIONS AT THE BIG DILL

* Category exclusivity is available for select tiers and categories. Inventory is limited for signature moments *

Tour Presenting Partner

Own the platform across the season

Top integration across tour stops • Category leadership • Owned media amplification • Full recap and reporting

Sponsor a Signature Activation

Attach your brand to a headline moment fans remember

VIP Experience Sponsor
Pickle Rodeo Sponsor
Pickle Priest Sponsor
Stage & Entertainment Sponsor
World Pickle Eating Championship Sponsor
Brine Chug Challenge Sponsor
Carnival Games Area Sponsor
Pickle UP! Interactive Gameshow Sponsor

Corporate Sponsor

Your branded footprint plus media exposure

Booth • activation footprint • On-site visibility + engagement • Media add-ons (social, email, community) • Optional creator integration

Request Activation Options Here

Liquor Activations

Coporate Sponsors

Liquor Activations

Coporate Sponsors

VIP Experience

Pickle Rodeo

Pickle Priest

Stage & Entertainment

Brind Chug Challenge

Carnival Games Area

Pickle UP! Game Show

Pickle Eating Contest

READY TO JOIN?