Jimmy John’s x The World’s Largest Pickle Party® Recap

We’re proud to celebrate the incredible success of our partnership with Jimmy John’s, the official sponsor of The World’s Largest Pickle Party® VIP experience. This collaboration delivered a perfect blend of flavor, fanfare, and brand excitement — all centered around the highly anticipated return of the Jimmy John’s Picklewich.

From the moment VIP guests stepped inside, they were immersed in a fully branded Jimmy John’s takeover with bold visuals, immersive décor, and an atmosphere that matched the energy of the festival itself. The space quickly became a fan favorite, offering premium comfort infused with the unmistakable Jimmy John’s personality.

The synergy hit new heights during the Pickle Party’s Pickle Up! Show, where the Picklewich took center stage. The crowd’s reaction was electric, elevating the sandwich's comeback into a full-blown cultural moment within the festival.

Across social media and digital channels, awareness for both the festival and the Jimmy John’s partnership surged to new levels, delivering standout visibility and engagement nationwide. From viral content to continuous fan interaction, the Jimmy John’s brand became one of the weekend’s most talked-about highlights.

Together, we created an unforgettable VIP experience — one that set a new standard for festival partnerships and showcased the power of pairing passionate brands with passionate audiences.


*click on the following images to view live post and engagement numbers*

11,000 reach
656 interactions

328,156 views
13,413 interactions
6,442 shares

11,400 reach
348 interactions

*click on each image to view live post and engagement numbers*

388,304 views
18,650 interactions

21,338 reach
514 likes

108,944 reach
603 interactions

2,000,000+ reach
12,345 engagements

46,000 impressions
5,200 additional shares

500,000+ reach

101,400 reach
155 comments
100 shares

101,400 reach
155 comments
100 shares

2,000,000+ reach
12,345 engagements

46,000 impressions
5,200 additional shares

500,000+ reach

Positively Paige Festival Recaps Across TikTok, IG, & Facebook

883,600 total reach

*click on each image to view live post*

Experiential Marketing =
Social Media Mentions

The VIP & Pickle Up Experience

Thank you for sponsoring VIP at The Big Dill World’s Largest Pickle Party®. The partnership delivered more than 2 million impressions directly tied to the Picklewich and over 3 million total impressions throughout the festival window.

This gave Jimmy John’s a standout moment with one of the most active and engaged pickle communities online. We appreciate your team’s partnership and collaboration throughout.